Define the standard path.
Delivery contracts, data models, permissions, and readiness rules should make the common case predictable across partners.
FOR NETFLIX PRINCIPAL PRODUCT MANAGER / JR42541
David Goecke
Build for scale.
Lead with judgment.
Product, media, and AI. Reusable systems.
Accountable human judgment.
A CONVERSATION / NOT JUST A RESUME
Good to meet you.
01 / THE PERSON
I'm David.
01 / 04
01 / THE CONNECTION
Complexity is inevitable.
Making it repeatable is a choice.
I have worked across Microsoft operational platforms, conversational AI, and GrabTV product and customer integrations. Today, my media work connects live conversations to distribution across channels. The common thread is turning operational complexity into systems people can trust.
For scaled content systems, my focus is clear: reusable delivery capabilities, simpler workflows, and accountable human judgment at consequential decision points.
Reusable platforms
Accountable human judgment
Value beyond automation
02 / SELECTED EXPERIENCE
Decisions behind the systems.
Case studies reflect my account of the work.
Metrics are self-reported, not independently verified.
Career progression
- 2012–2016Microsoft BIF platform and global workflow
- 2016–2018Microsoft IT project and product transformation
- From 2018Microsoft cloud analytics and customer-success systems
- From Nov 2020Go Technology Solutions / founder and consulting work
- From Jul 2023GrabTV / product, integrations, and go-to-market
- 2025–2026Reveting / media production and Chief Business Officer
A progression of work, including overlapping assignments. Exact engagement boundaries are being reconciled across historical records.
03 / SYSTEMS LAB
One platform. Real decisions.
A delivery can move automatically. A rights conflict cannot. My operating principle is to put clear gates, owners, and recovery paths into the workflow.
Ready to ingest
Decision record
CONTENT IN MOTION
THE ECONOMICS OF AN EXCEPTION
Does the deal strengthen the platform?
Revenue matters alongside audience value, rights, quality, and the long-term burden on operators. This model isolates incremental delivery economics; it does not represent Netflix margins.
Illustrative net value / year 1
THE DECISION CHAIR / ILLUSTRATIVE SCENARIOS
What would you ship?
MY DECISION FRAMEWORK
Audience value, rights, operating cost, and the health of the shared platform belong in the same decision.
04 / HOW I THINK
Automation earns trust
through accountability.
Price the exception.
Consider incremental value, ongoing cost, and effects on existing users. Invest where a capability strengthens the whole platform.
Keep authority explicit.
People own consequential judgments. Automation works inside boundaries, with review triggers and a visible record of decisions.
Measure the outcome.
Faster launch, reliable delivery, lower cost, customer value, and operator experience. Task counts alone do not establish success.
05 / THE INTERVIEW ROOM
Ask the difficult question.
No matching questions.
06 / MEDIA
From one conversation
to many audiences.
Workflow visualization / illustrative animation / no audio
INTRODUCTION
Why this work. Why now.
I am at the intersection of product, media, and business value. I have led operational transformation, built AI systems, and worked on media products. I also go live regularly, which keeps me close to the practical work of producing and distributing content.
I want to bring that experience to the difficult platform work: making delivery repeatable, reducing manual effort, and helping diverse content reach audiences reliably.
Read the introduction transcript
My name is David Goecke. My work connects product leadership, AI, and media operations. At Microsoft, I helped replace legacy investment workflows and simplify operational processes. At GrabTV, I led product and customer integrations across multiple surfaces. In media production, I work with the path from live recording to distribution. What interests me about scaled content systems is building a reusable platform that makes content delivery easier while preserving accountable human judgment. I would bring a focus on simplicity, operational reality, and measurable business value.
THE MEDIA OPERATING WORKFLOW / REVETING
One source. Two publishing paths.
Record
StreamYard live show, host, audience comments, and raw recording.
Publish episodes
Podcast hosting and RSS distribution to Spotify, Apple Podcasts, Amazon Music, and iHeartRadio.
Prepare clips
AI-assisted selections and distributed human editors for context, quality, and scheduling.
Close the loop
Audience analytics, QR responses, CRM sign-ups, and product conversion inform the next decision.
The workflow described reflects my operating experience. Rights, editorial approval, destination acceptance, and actual conversion attribution remain part of the work.
07 / NEXT CONVERSATION
Let's talk about the
work that needs to scale.
Partner delivery. Platform strategy. Automated publishing.
Accountable human judgment.
425-466-8650 · davidgoecke@outlook.com